Benefits of Social Brand Advocacy White Paper
Sometimes you need to know (or convince others) of the value of social brand advocacy.
Gallup, one of America’s oldest and most respected polling organizations, did extensive research and concluded almost 5 years ago that, basically, the rest of social is noise…the only way to impact your business – like revenue, sales, loyalty – is through social brand advocacy. In 2016 (and beyond), understanding this is finally taking hold and should be a cornerstone of your marketing strategy for decades to come.
In this age where authenticity is very important and people act on what they trust, doing it right matters and understanding the results you can achieve becomes valuable.
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